Assigning target keywords and their variations to specific pages on your website
Dental Boutique
Year
2025
Technology
Organic Growth
Categories
SEO, Marketing
Our Challenges
Low Local Visibility:
Yaletown Dental Boutique had limited optimized content and poor local search visibility, resulting in reduced organic traffic.
Limited brand presence:
Limited brand presence and low trust across social channels negatively impacted lead generation and conversion rates
No Previous ad campaigns:
In a highly competitive market, they were missing out on paid advertising opportunities to generate leads.
Outdated website:
Yaletown Dental Boutique had limited optimized content and poor local search visibility, resulting in reduced organic traffic.Outdated design and poor user experience result in high bounce rates and underperforming conversion funnel.
Project Outcome
By optimizing SEO, acquiring high-authority backlinks, improving conversion paths, and refining paid media campaigns, we achieved qualified leads, growth in organic traffic, and boost in appointment bookings, significantly enhancing overall marketing performance.
Delivered +157% organic traffic, +61% lead growth, and +50% more bookings through SEO, conversion optimization, and paid media.
Solutions:
Audience Research & Strategy Development
After conducting in-depth research to understand the business’s needs, goals, and target audience, we crafted a precise strategy focused on both organic search and paid ads, while improving user experience and streamlining the conversion funnel.
Social Media Strategy & Engagement
Following the strategy development, we implemented a step-by-step approach, prioritizing core areas like website UX/UI, SEO optimization, and content marketing for maximum impact while ensuring consistency across all business aspects.
Website Optimization for User Experience
By improving UX/UI for a seamless user experience, we optimized the website’s navigation, booking system, and forms, making appointment scheduling easier and resulting in higher conversion rates.
Local SEO & Keyword Targeting
Focusing on local SEO to enhance visibility in Yaletown, we optimized Google My Business, targeted location-based keywords, and ensured the website appeared prominently in local search results and maps.
Paid Ads & Social Media Advertising
Building on their prior experience with social media ads, we refined Facebook, Instagram, and Google Ads campaigns to target relevant local users, driving qualified leads to the website while optimizing budget efficiency for maximum ROI.
Content Marketing & External Outreach
We leveraged content marketing by creating educational content shared across platforms like Quora, Medium, and Pinterest, which improved external brand touchpoints, boosted SEO, and built trust with potential clients by answering common dental questions and providing valuable insights.
Outcomes:
1. Organic Traffic Growth
There was a 157% increase in organic traffic to the site, with more pages ranking higher for targeted keywords. The website moved up in the search rankings for key terms.
2. Improved backlinks
We saw a 280% increase in backlinks, which significantly improved the site’s authority and helped with better organic ranking.We successfully executed a backlink acquisition strategy with high-authority dental and healthcare websites.
3. Growth in Lead & Appointment booking
The number of leads generated from the site increased by 61% after optimizing forms and calls-to-action. This was a direct result of making the conversion process easier and more intuitive for users.The appointment booking rate increased by 50%, indicating better engagement with the forms.
SERVICES
Search Console Analysis
Monitoring, diagnosing, and optimizing a website's organic search performance using data directly from Google
Keyword Gap Research
A competitive analysis technique that identifies valuable keywords your competitors are ranking for, but your website is completely missing.
Content Management
Planning, creating, optimizing, and organizing website content to maximize organic visibility and satisfy user search intent